To paraphrase an old axiom: You don’t buy water, you only rent it. So why did Americans spend nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost? The facile answer is marketing, marketing and more marketing, but Elizabeth Royte goes much deeper into the drink in “Bottlemania: How Water Went on Sale and Why We Bought It,” streaming trends cultural, economic, political and hydrological into an engaging investigation of an unexpectedly murky substance. Partway through her undoctrinaire book, Royte, a lifelong fan of tap water, refills her old plastic water bottle, reflecting that “what once seemed so simple and natural, a drink of water, is neither. All my preconceptions about this most basic of beverages have been queered.” And by the end of the book she will have discarded the old plastic bottle too, but not the tap.
Monday, June 16, 2008
Bottlemania: Great New Book on Bottled Water
Check out this new book on bottled water: BOTTLEMANIA: How Water Went on Sale and Why We Bought It, by Elizabeth Royte. Read about it in the New York Times Sunday Book Review:
Tapped Out
To paraphrase an old axiom: You don’t buy water, you only rent it. So why did Americans spend nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost? The facile answer is marketing, marketing and more marketing, but Elizabeth Royte goes much deeper into the drink in “Bottlemania: How Water Went on Sale and Why We Bought It,” streaming trends cultural, economic, political and hydrological into an engaging investigation of an unexpectedly murky substance. Partway through her undoctrinaire book, Royte, a lifelong fan of tap water, refills her old plastic water bottle, reflecting that “what once seemed so simple and natural, a drink of water, is neither. All my preconceptions about this most basic of beverages have been queered.” And by the end of the book she will have discarded the old plastic bottle too, but not the tap.
To paraphrase an old axiom: You don’t buy water, you only rent it. So why did Americans spend nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost? The facile answer is marketing, marketing and more marketing, but Elizabeth Royte goes much deeper into the drink in “Bottlemania: How Water Went on Sale and Why We Bought It,” streaming trends cultural, economic, political and hydrological into an engaging investigation of an unexpectedly murky substance. Partway through her undoctrinaire book, Royte, a lifelong fan of tap water, refills her old plastic water bottle, reflecting that “what once seemed so simple and natural, a drink of water, is neither. All my preconceptions about this most basic of beverages have been queered.” And by the end of the book she will have discarded the old plastic bottle too, but not the tap.
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New Anti-Ageing Cosmeceutical Beauty Beverage to Launch In Eurpoe & USA:
Introducing Anti-Ageing Water.
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Since the accumulation of acid wastes in the body is ageing, the reduction of these acid wastes is reverse ageing......
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For more information please visit http://www.anti-ageingwater.com
�CONTACT:Global Beverage Innovations
Stuart Garret 760-272-6377
Or-Beverage Marketing USA, Inc. Richard Davis 479-847-0085 beveragemarketing@gmail.com http://www.globalbeverageinnovations.com
SOURCE: Beverage Marketing USA, Inc.
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